Case Study – Rachel Schaming, PCC
Rachel Schaming, PCC
CEO and Founder of Cringe Moment Conversations
What challenge did the client want Karen to address?
Rachel wanted to know how to move as quickly as possible into her own business, having worked all her life in a corporate capacity. She wanted to maximize her corporate experience and to be able to pivot into work that brought her more joy.
Why did the client have this challenge?
Rachel had done side consulting projects, but it wasn’t her full-time focus. She was too general in her niche, doing leadership development and HR engagements.
Working for an organization, Rachel was putting in 10 to 12-hour days, doing work she was great at. She was doing well financially and was getting great results in her job. She was not feeling as much passion or joy in the work she was doing. She had the competency to do it well and she was getting results. It just wasn’t bringing her joy.
She was struggling with the idea that she was looking a gift horse in the mouth. The money was good and she was making a contribution.
She also realized that she had made herself smaller so that she could make the CEO’s she worked with larger. Once she got clear on her niche-based business, she says, “I’m not settling for being small so someone else can be bigger. Now I’m just being me. No excuses.”
Why did this client engage Karen to help?
Rachel knew Karen had corporate experience in her toolbox, she had a great reputation and she was very results focused.
In Rachel’s words, “Karen’s genius work is that she has a lot of success in helping coaches amp up their businesses. She helps them feel safe and trusting. And she’s not afraid to ask the tough questions. Karen brings commitment, passion and joy to her clients.”
What was the solution?
Rachel worked with Karen for 6 months of 1:1 business coaching and then spent 3 months in the Quick-Start Intensive to accelerate her business results.
Part of the solution was Rachel’s commitment to the coaching process. As she describes it, “that commitment was to let Karen be my guide and really trust her. I knew she worked to help coaches get their footing in their businesses. I didn’t know the depth of it. I made a commitment to myself that I’m just going to trust the flow and it worked.”
What was the timeline?
This coaching engagement took 9 months to achieve the results stated.
How did Karen’s solution solve the client’s challenge?
Three months into their 1:1 coaching, COVID-19 happened. It forced Rachel to be self-reflective and take time to think about things. Karen asked her what her genius work was, and she uncovered her niche that had been there all along: helping leaders through cringe-moment conversations.
Rachel got clear about her ideal clients, the pain that they had, and the results she had gotten for them. As Rachel commented, “Boom, boom, boom, the puzzle pieces started dropping into place.”
What benefits did this client immediately see because of her work with Karen?
Rachel immediately started sharing her niche on social media. Within 10 weeks of turning down a six-month $50,000 corporate contract, she brought in 1.5 times that amount. She admits, “It was a little scary turning down that kind of money, but I was committed. When one door closes, another opens, even if you can’t see it at the moment.” That’s exactly what happened, and those doors are continuing to open.
She’s also now working 5-6 hours per day, so she can spend time with her husband, Jim, and Bailey, their 1-year old beagle. She’s cut her working time in half, while increasing her income by 4 times.
Rachel now works with her ideal clients. In fact, one is a Chief Medical Officer. Here’s what she says about this engagement, “The person who hired me is above the Chief Medical officer. I could see his pain and his struggle. He wants this physician to get things turned around and she’s just wreaking havoc. I can walk beside both of them, and we can get to a different place. I don’t want to see people have their careers decimated because they couldn’t handle this kind of conversation.”
She’s also leading a movement in Cringe Moment Conversations and is holding her first class to teach others to help people through these conversations.
What benefits should this client see over time because of her work with Karen?
Rachel brought in $86,000 worth of contracts in 10 weeks. Projecting that out, she could bring in 5 times that in 50 weeks, so that could be a $430,000 revenue year.
She’ll be taking others through a certification process and license her program to other coaches, HR consultants and law firms.
Rachel will have the joy of helping to make a better world, one cringe moment conversation at a time.