Identifying and Researching Your Target Market

In this podcast I was joined by Nanci Biddle, who called herself "The Boundary Queen." Her website is Nancy and I discussed how a coach can effectively research a new niche market, and connect with prospective clients. Nanci described her niche market as "Baby Boomers taking care of Mom or Dad." Tune into our discussion about researching your target market. Plus, we’ve added some bonus material below regarding choosing your niche. Enjoy! Why should a coach choose a niche? It does seem counterintuitive but in fact you will get more clients by narrowing your focus. Think about this. If you had a broken leg, you might go to a general practitioner, but more than likely you’d consult an orthopedic [...]