getting more clients

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Marketing Your Group Coaching

How do you market group coaching? This is a big question, and can have as many answers as there are coaches.  Marketing your group depends on your ideal client, how they like to be communicated with, and what has gotten you the best results in marketing your individual coaching. Have an ideal client in mind, with a compelling challenge that they want to solve. When your marketing is focused on a certain client and a challenge that keeps them up at night, it will have a greater chance of being successful.  Here are some examples -- For example, the ideal client could be a mom of a teenager and the challenge could be how to improve communication.   Then your group [...]

By | 2017-01-20T13:55:35+00:00 February 8th, 2016|Business Development, Coaching, Group Coaching|0 Comments

Group Coaching – Agreements

Recently we’ve been talking about the six-step model of group coaching that has supported countless coaches over the years and helped them get their core message out in a bigger way. We began by reviewing the 6-step model and also established Step 1, the Connection. Next in the 6-step model we consider Step 2, Coaching Agreements. In this step, the group agrees to a set of guidelines that they will follow when interacting and communicating with each other. We call these the Standards of Presence, a clearly articulated and easy to understand set of guidelines, which provides a proven container of safety in any group. I want to acknowledge the Inspired Learning Foundation and Coach For Life for these wonderful group guidelines – [...]

Marketing Your Group Coaching

How do you market group coaching? This is a big question, and can have as many answers as there are coaches.  Marketing your group depends on your ideal client, how they like to be communicated with, and what has gotten you the best results in marketing your individual coaching. Have an ideal client in mind, with a compelling challenge that they want to solve. When your marketing is focused on a certain client and a challenge that keeps them up at night, it will have a greater chance of being successful.  Here are some examples -- For example, the ideal client could be a mom of a teenager and the challenge could be how to improve communication.   Then your group [...]

By | 2017-01-20T13:57:46+00:00 September 11th, 2013|Business Development, Coaching, Group Coaching|0 Comments

Group Coaching – Agreements

Recently we’ve been talking about the six-step model of group coaching that has supported countless coaches over the years and helped them get their core message out in a bigger way. We began by reviewing the 6-step model and also established Step 1, the Connection. Next in the 6-step model we consider Step 2, Coaching Agreements. In this step, the group agrees to a set of guidelines that they will follow when interacting and communicating with each other. We call these the Standards of Presence, a clearly articulated and easy to understand set of guidelines, which provides a proven container of safety in any group. I want to acknowledge the Inspired Learning Foundation and Coach For Life for these wonderful group guidelines – [...]

Gremlins in the Client Enrollment Process – Yours, Mine and Ours!

The other day I was pondering the question of why so many coaches feel hesitant in the client enrollment process.  We hear all the time about coaches not knowing what to say or do, not wanting to be ‘salesy’, not feeling smooth and easy with the process of helping clients register for coaching and realize their dreams. One of the thoughts that came to me was that the enrollment process typically involves gremlin coaching.  And many coaches do not realize this.  In coaching school, we were taught that gremlins are those critical voices that come up for us when we start to move out of our comfort zone.  Their job is to keep us safe, and keep us IN our [...]

By | 2017-01-20T13:58:27+00:00 October 3rd, 2012|Business Development|0 Comments