Become THE Solution to Your Client’s Biggest Challenge

There is something so attractive about being very clear about your niche, the challenge of the people in that niche, and the solution you provide. When you can articulate this clearly, you become the ‘go to’ person for this particular group of people. It is easy to recommend you. Clients feel drawn to a specialist. If you were going to run a marathon, would you buy shoes at any old store, or would you go to a store that specialized in running shoes? Becoming a specialist will make practice development much easier. Here’s how I identified my specialty. When I received my niche of coaching new coaches, and decided to accept that group as my focal point, my community, I [...]