business development

/Tag:business development

Marketing Your Group Coaching

How do you market group coaching? This is a big question, and can have as many answers as there are coaches.  Marketing your group depends on your ideal client, how they like to be communicated with, and what has gotten you the best results in marketing your individual coaching. Have an ideal client in mind, with a compelling challenge that they want to solve. When your marketing is focused on a certain client and a challenge that keeps them up at night, it will have a greater chance of being successful.  Here are some examples -- For example, the ideal client could be a mom of a teenager and the challenge could be how to improve communication.   Then your group [...]

By | 2017-01-20T13:55:35+00:00 February 8th, 2016|Business Development, Coaching, Group Coaching|0 Comments

The Hidden Benefits of Laser Coaching in a Group Coaching Experience

I received this question on group coaching a couple of months ago: “I'm thinking of doing no "teaching" but doing laser coaching for each person so that everyone can get some experience of my coaching. Is that a good idea and any recommendation on how to best do this?” First of all, this is a GREAT idea!  “No teaching” is actually the best way of being a group coach.  This allows you to focus on bringing out the wisdom of each person in the group, rather than sharing your own. And laser coaching in the group will not only help the person who is being coached; there are hidden benefits for everyone in the group.  Laser coaching of an individual [...]

By | 2017-01-20T13:55:41+00:00 February 1st, 2016|Business Development, Coaching|0 Comments

Price Management for Group Coaching

As someone who plans to set up group coaching during my first year as a coach, and would still be on a steep learning curve, could you suggest a rough correlation as to the cost for group coaching for an individual as compared to 1-1 coaching? Setting up a coaching group in your first year as a coach is a great idea!  It gives a more affordable rate for clients to access your coaching.  They can get an experience of you, and you can receive more income per hour with a group.  Once they get to know, like and trust you through working with you in the group, then you can enroll them in future VIP programs or individual coaching. [...]

By | 2017-01-20T13:55:45+00:00 January 18th, 2016|Business Development, Coaching, Group Coaching|0 Comments

How to Greatly Enhance Your Marketing Results with a Single Action

What if there was one single action you could take that would exponentially enhance your marketing results? What if it was a shift in perspective? As coaches, we know that perspective is a powerful tool. The one single action I am talking about is that each time you do any type of marketing activity, put on your marketing hat and take off your coaching hat. As coaches, we learn that when we are in a client session and want to share our own perspective, that we can take off our coaching hat and share our perspective, and then put it on again. What happens is that we get so used to having our coaching hat on (as it works so [...]

By | 2017-01-20T13:56:40+00:00 December 22nd, 2014|Business Development, Coaching|0 Comments

What do GREAT Leaders Do That Average Leaders Don’t?

I read an article this past summer on leadership in Forbes, and the points make a great case for how we coaches are perfectly poised to help executives become great leaders. I’d like to share a few main points that were really relevant to coaching. The first thing great leaders do is they find purpose. Who better than a coach to help someone find their purpose? In fact, in addition to life purpose, there is a work purpose. In the Leverage for Leaders coach training, we call this the ‘core work contribution.’ When a leader knows what their core work contribution is, it makes it easy for them to lead with passion. Another thing that great leaders do is they develop awareness. [...]

By | 2017-01-20T13:57:22+00:00 December 18th, 2013|Business Development, Coaching|0 Comments

The Value of Taking Inspired Actions

In developing my coaching practice, I have learned the importance of taking inspired actions. By that, I mean actions that resonate with my essence energy and values. These actions allow me to radiate my true self. When I radiate my true self, the clients that come to me are a mirror of that to me. They are a perfect fit. When my actions are not inspired, I find that I attract a lot of high maintenance clients, ones that are not a good fit. When I first came into coaching, I had a post-it note on my wall with a quote from Abraham-Hicks. And it said, “Line up your energy and take the inspired action.” That really became my business [...]

By | 2017-01-20T13:57:31+00:00 November 13th, 2013|Business Development, Coaching, Inspiration|0 Comments

The Benefits and Pitfalls of Silence for a Coach

As I reflect on the theme of silence, and its value in coaching, I’d like to make a distinction between what I call ‘sacred’ silence and the silence that is just an absence of outer noise.  In that absence of outer noise, sometimes there is a gremlin that becomes easier to hear.  The latter type of silence can be disempowering.  The good news is that there is a way to quiet the gremlins and get into sacred silence that refreshes you. When I first started to meditate, and just sit in the silence so many years ago, I noticed that my inner critical voice would take the opportunity to speak to me.  This actually made me want to move away [...]

Receiving Your Niche

Determining a niche is perhaps one of the most perplexing and nerve-wracking things for a new coach. Some people call it choosing a niche. Many marketing gurus say that you must make a decision about this, and that it is going to be the entire foundation of your practice, so you had better get it right! That’s a lot of pressure for a new coach! And it is unnecessary, IMHO. When I began coaching, I did not know much about niches or ideal clients. I didn’t make a conscious decision about who I would be coaching. My niche actually found me, and I received these clients wholeheartedly with great joy, because the niche was so natural to me. Your ideal [...]

By | 2017-01-20T13:57:37+00:00 October 23rd, 2013|Business Development, Coaching, Law of Attraction|0 Comments

The Hidden Benefits of Laser Coaching in a Group Coaching Experience

I received this question on group coaching a couple of months ago: “I'm thinking of doing no "teaching" but doing laser coaching for each person so that everyone can get some experience of my coaching. Is that a good idea and any recommendation on how to best do this?” First of all, this is a GREAT idea!  “No teaching” is actually the best way of being a group coach.  This allows you to focus on bringing out the wisdom of each person in the group, rather than sharing your own. And laser coaching in the group will not only help the person who is being coached; there are hidden benefits for everyone in the group.  Laser coaching of an individual [...]

By | 2017-01-20T13:57:39+00:00 October 16th, 2013|Business Development, Coaching|0 Comments

Your Essence Energy

The concept of essence energy came to me when I first began to do speaking engagements. I wanted to have a deliberate way to get into a state of being that was very powerful for me while I was up in front of the room. I wanted to have a way of quantifying my own energy. What I have noticed is that each person has their very own essence energy. Your essence energy is the energy that you exude when you are feeling empowered and strong. It is the feeling you have that comes from deep within, like the name that describes my true self. It’s that feeling you get when you have gotten up on the ‘right side of [...]