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the best and easiest elevator pitch ever…

Years ago, I partnered with a very experienced sales coach on a program. When it came to teaching about that dreaded 30-second introduction, or elevator pitch as it's called, I shared a 9 word sentence that I used that took literally less than 10 seconds to say. And she thought it was brilliant! I thought it was full of ease and joy and authenticity, that's why I like to use it. When someone asks, "What do you do?" here's the response I give: "I work with the best clients in the world." (btw, it's the truth!!) The next thing the person usually says is "Tell me about your clients." At that point, I share a story of a client [...]

By |2017-06-17T14:32:20-07:00June 17th, 2017|Business Development, Coaching|0 Comments

Marketing Your Group Coaching

How do you market group coaching? This is a big question, and can have as many answers as there are coaches.  Marketing your group depends on your ideal client, how they like to be communicated with, and what has gotten you the best results in marketing your individual coaching. Have an ideal client in mind, with a compelling challenge that they want to solve. When your marketing is focused on a certain client and a challenge that keeps them up at night, it will have a greater chance of being successful.  Here are some examples -- For example, the ideal client could be a mom of a teenager and the challenge could be how to improve communication.   Then your group [...]

By |2017-01-20T13:55:35-07:00February 8th, 2016|Business Development, Coaching, Group Coaching|0 Comments

Do You Find Your Niche or Does Your Niche Find You?

Figuring out a niche is perhaps one of the most perplexing and nerve-wracking things for a new coach. Some marketing experts will say you choose a niche. Others say to decide on a niche.  And still others say you must find your niche. I’d like to take another perspective here.  I’d like to request that you let your niche find you, or that you receive your niche.  Unless you are very clear about who you want to coach, it can be premature to decide on a niche as a new coach. A niche consists of a group of people who have a specific challenge.  Having a niche makes marketing your coaching business much easier, so there is great value in [...]

By |2017-01-20T13:55:37-07:00February 5th, 2016|Business Development|0 Comments

The Hidden Benefits of Laser Coaching in a Group Coaching Experience

I received this question on group coaching a couple of months ago: “I'm thinking of doing no "teaching" but doing laser coaching for each person so that everyone can get some experience of my coaching. Is that a good idea and any recommendation on how to best do this?” First of all, this is a GREAT idea!  “No teaching” is actually the best way of being a group coach.  This allows you to focus on bringing out the wisdom of each person in the group, rather than sharing your own. And laser coaching in the group will not only help the person who is being coached; there are hidden benefits for everyone in the group.  Laser coaching of an individual [...]

By |2017-01-20T13:55:41-07:00February 1st, 2016|Business Development, Coaching|0 Comments

Addressing Individual Needs within Group Coaching Sessions

How do you coach a group and still make impact on each individual in the group by being able to address their individual needs? When coaching an individual client, you can easily address their needs by listening deeply to them.  The client sets the agenda, and lets you know what is working along the way.  If their gremlins come up, they can be taken care of.  You can hear the right question to ask because there is only one person talking. In a group, this can become exponentially more complicated.  With more people there are more agendas, more gremlins and a bunch more questions. Right?  Well, yes and no. While this is true, it is only partially true.  As a [...]

By |2017-01-20T13:55:43-07:00January 25th, 2016|Business Development, Coaching, Group Coaching|0 Comments

Price Management for Group Coaching

As someone who plans to set up group coaching during my first year as a coach, and would still be on a steep learning curve, could you suggest a rough correlation as to the cost for group coaching for an individual as compared to 1-1 coaching? Setting up a coaching group in your first year as a coach is a great idea!  It gives a more affordable rate for clients to access your coaching.  They can get an experience of you, and you can receive more income per hour with a group.  Once they get to know, like and trust you through working with you in the group, then you can enroll them in future VIP programs or individual coaching. [...]

By |2017-01-20T13:55:45-07:00January 18th, 2016|Business Development, Coaching, Group Coaching|2 Comments

Group Coaching – Inspired Ideas for Action

If you have questions about group coaching, you are not alone. When I began my coaching practice, I wanted to add this powerful offering to my repertoire and did not know exactly how to do this. So I set out to learn how to create an amazing group experience! The six-step model of group coaching has supported countless coaches over the years and helped them get their core message out in a bigger way. So far we’ve shared: Group Coaching Step 1: Connection Group Coaching Step 2: Group Agreements Group Coaching Step 3: Content Group Coaching Step 4: Coaching Group coaching is an important key to your business success! Now let’s reveal the last two steps for effective group coaching. [...]

Group Coaching – Visualizing Your Ideal Group and Topic

We’ve been talking about the six-step model of group coaching. Now it’s time for the juicy part…the CONTENT! In the third step of a coaching group, the coach provides thought-provoking questions—or jumping off points—that are related to the group theme or topic. In order to do this with ease, there are a couple pieces that need to be put into place: visualizing exactly who is your ideal group member; and determining a topic that is very juicy for this person! First, get yourself in the receiving frame of mind. You may want to step away from your computer. Instead, this is the time to nourish your creativity. Do you like to journal? Go find that beautiful pen and lovely journal. Burn [...]

Group Coaching – Agreements

Recently we’ve been talking about the six-step model of group coaching that has supported countless coaches over the years and helped them get their core message out in a bigger way. We began by reviewing the 6-step model and also established Step 1, the Connection. Next in the 6-step model we consider Step 2, Coaching Agreements. In this step, the group agrees to a set of guidelines that they will follow when interacting and communicating with each other. We call these the Standards of Presence, a clearly articulated and easy to understand set of guidelines, which provides a proven container of safety in any group. I want to acknowledge the Inspired Learning Foundation and Coach For Life for these wonderful group guidelines – [...]

Group Coaching – Connecting Members

I recently shared the six-step model of group coaching that has supported countless coaches over the years and helped them get their core message out in a bigger way. The 6-step model begins with Step 1, the Connection. In this step, the coach facilitates the connection with the group members and helps them bring their full presence to the group. The connection allows you to shift the energy from wherever the group members have been previously, and bring them fully present for the group. I’d like to share a couple of ways of creating connection that you may wish to adapt for your own groups: Connecting members to each other In this type of connection, you want to call out the group member’s [...]