A couple years ago, I joined a program where I needed a different email service to capture email addresses than my main service (for reasons that are not relevant to this conversation). With this new program, I received hundreds of new emails per year, so it was worth it to set up a parallel system.

For the parallel system, I was referred to a very affordable plan with Mail Chimp. In fact, it was only $10 per month for up to 500 names. I registered, and have been paying monthly for a couple years now.

Recently, I was taking a look at any money leaks in my business, and I found out that I could downgrade my plan to a free plan and have up to 2000 subscribers and send out up to 12,000 emails per month. Yikes!!

I had spent $250 (this would have paid for my Starbucks for months) for a plan where I could have less names than the free plan. !!!!

There are a few morals of this story:

  1. If you’re on Mail Chimp and have less than 2000 subscribers, you can ‘downgrade’ to free, and have an upgrade in service.
  2. If you don’t have an autoresponder program yet, Mail Chimp is a great one to begin with.
  3. It pays to re-visit services that you are using every once in a while, and plug up any money leaks that you find.
  4. There are actually times in life and business when you can receive more for less.

The last one is not only true, but my personal favorite.

For your convenience, here’s the direct link for Mail Chimp:  http://www.mailchimp.com

I hope you enjoy this resource!