At the age of 80 years old, Rachel had made over $1,000,000 in her first full year in coaching. This guide offers a rare, behind-the-scenes look at how Rachel built her coaching business one conversation at a time.

Through a series of real, unscripted interviews, you’ll see exactly how high-level coaching enrollment conversations unfold with senior leaders, executives, and organizational buyers. These are strategic, trust-based conversations that lead naturally to meaningful, well-scoped coaching engagements.

The Heart of Coaching Giveaway runs from Wednesday, February 4 to Tuesday, February 17, 2026, ending at midnight Pacific Time.

All “The Heart of Coaching Giveaway” contributors are independent business owners and operate independently of, but separately from, the “Heart of Coaching Giveaway” promotion.

You’ll learn how:

Intentional conversations replace traditional marketing

Trust is built with true decision-makers inside organizations

Conceptual agreements prevent scope creep and misalignment

High-value proposals emerge organically from clarity and presence

Coaching skills become the foundation for lucrative corporate work

These recordings and guide are designed business and executive coaches who want to work at a higher level, secure substantial contracts, and grow their business with integrity, confidence, and ease. They are a masterclass in how coaching conversations create momentum, impact, and revenue.

About Karen Cappello

For over two decades, I’ve guided business and executive coaches, many of them former corporate leaders like you, to design coaching businesses that are both profitable and deeply fulfilling.

As a Master Certified Coach, former tech executive, and mentor to thousands of coaches, I bring a unique blend of strategic insight and intuitive clarity to the business-building journey. I’ve led global training programs, coached leaders inside Fortune 500 companies, and built a thriving coaching business grounded in excellence, generosity, and results.

What I love most, though, is helping coaches create a profitable business that reflects their brilliance. A business where offers feel like the obvious yes, and where conversations with clients unfold naturally and lead to meaningful commitments.