filling your practice

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Marketing Your Group Coaching

How do you market group coaching? This is a big question, and can have as many answers as there are coaches.  Marketing your group depends on your ideal client, how they like to be communicated with, and what has gotten you the best results in marketing your individual coaching. Have an ideal client in mind, with a compelling challenge that they want to solve. When your marketing is focused on a certain client and a challenge that keeps them up at night, it will have a greater chance of being successful.  Here are some examples -- For example, the ideal client could be a mom of a teenager and the challenge could be how to improve communication.   Then your group [...]

By | February 8th, 2016|Business Development, Coaching, Group Coaching|0 Comments

Receiving Your Niche

Determining a niche is perhaps one of the most perplexing and nerve-wracking things for a new coach. Some people call it choosing a niche. Many marketing gurus say that you must make a decision about this, and that it is going to be the entire foundation of your practice, so you had better get it right! That’s a lot of pressure for a new coach! And it is unnecessary, IMHO. When I began coaching, I did not know much about niches or ideal clients. I didn’t make a conscious decision about who I would be coaching. My niche actually found me, and I received these clients wholeheartedly with great joy, because the niche was so natural to me. Your ideal [...]

By | October 23rd, 2013|Business Development, Coaching, Law of Attraction|0 Comments

Your Essence Energy

The concept of essence energy came to me when I first began to do speaking engagements. I wanted to have a deliberate way to get into a state of being that was very powerful for me while I was up in front of the room. I wanted to have a way of quantifying my own energy. What I have noticed is that each person has their very own essence energy. Your essence energy is the energy that you exude when you are feeling empowered and strong. It is the feeling you have that comes from deep within, like the name that describes my true self. It’s that feeling you get when you have gotten up on the ‘right side of [...]

Marketing Your Group Coaching

How do you market group coaching? This is a big question, and can have as many answers as there are coaches.  Marketing your group depends on your ideal client, how they like to be communicated with, and what has gotten you the best results in marketing your individual coaching. Have an ideal client in mind, with a compelling challenge that they want to solve. When your marketing is focused on a certain client and a challenge that keeps them up at night, it will have a greater chance of being successful.  Here are some examples -- For example, the ideal client could be a mom of a teenager and the challenge could be how to improve communication.   Then your group [...]

By | September 11th, 2013|Business Development, Coaching, Group Coaching|0 Comments

10 Ways to Increase Your Capacity to Receive

One of the most important aspects of running your business is your own internal capacity to receive. As a business owner, you must receive income, clients, guidance, and more. Yet as a coach, your inclination is to give. You are here to bring light to the world and support others in their transformation. This is all about giving. You have been a giver all of your life. It is easy to forget about your ‘receiving muscle’. Over the years, I have done many different self-development practices to increase my internal capacity to receive, and each time I have up-leveled my inner capacity, I have reaped rewards in my business: new clients, income from unexpected sources, opportunities that just came to [...]

Gremlins in the Client Enrollment Process – Yours, Mine and Ours!

The other day I was pondering the question of why so many coaches feel hesitant in the client enrollment process.  We hear all the time about coaches not knowing what to say or do, not wanting to be ‘salesy’, not feeling smooth and easy with the process of helping clients register for coaching and realize their dreams. One of the thoughts that came to me was that the enrollment process typically involves gremlin coaching.  And many coaches do not realize this.  In coaching school, we were taught that gremlins are those critical voices that come up for us when we start to move out of our comfort zone.  Their job is to keep us safe, and keep us IN our [...]

By | October 3rd, 2012|Business Development|0 Comments