client attraction

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Marketing Your Group Coaching

How do you market group coaching? This is a big question, and can have as many answers as there are coaches.  Marketing your group depends on your ideal client, how they like to be communicated with, and what has gotten you the best results in marketing your individual coaching. Have an ideal client in mind, with a compelling challenge that they want to solve. When your marketing is focused on a certain client and a challenge that keeps them up at night, it will have a greater chance of being successful.  Here are some examples -- For example, the ideal client could be a mom of a teenager and the challenge could be how to improve communication.   Then your group [...]

By | February 8th, 2016|Business Development, Coaching, Group Coaching|0 Comments

How to Greatly Enhance Your Marketing Results with a Single Action

What if there was one single action you could take that would exponentially enhance your marketing results? What if it was a shift in perspective? As coaches, we know that perspective is a powerful tool. The one single action I am talking about is that each time you do any type of marketing activity, put on your marketing hat and take off your coaching hat. As coaches, we learn that when we are in a client session and want to share our own perspective, that we can take off our coaching hat and share our perspective, and then put it on again. What happens is that we get so used to having our coaching hat on (as it works so [...]

By | December 22nd, 2014|Business Development, Coaching|0 Comments

What do GREAT Leaders Do That Average Leaders Don’t?

I read an article this past summer on leadership in Forbes, and the points make a great case for how we coaches are perfectly poised to help executives become great leaders. I’d like to share a few main points that were really relevant to coaching. The first thing great leaders do is they find purpose. Who better than a coach to help someone find their purpose? In fact, in addition to life purpose, there is a work purpose. In the Leverage for Leaders coach training, we call this the ‘core work contribution.’ When a leader knows what their core work contribution is, it makes it easy for them to lead with passion. Another thing that great leaders do is they develop awareness. [...]

By | December 18th, 2013|Business Development, Coaching|0 Comments

The Standards of Presence

The Approach: Co-creating a Safe EnvironmentAll groups that come together for the purpose of learning, creating, communicating, living or celebrating are served when the creation and maintenance of a safe space is established. A truly safe group environment provides the basis for powerful transformation, empowering exploration, inspired collaboration and vibrant living. The use of the Standards of Presence, a clearly articulated and easy to understand set of guidelines, provides a proven container of safety in any group. The Underlying Principle: Acceptance The primary underlying principle of the Standards of Presence is acceptance. Know that everyone is doing their best to learn, grow, respect, and follow these Standards. Self-acceptance is particularly beneficial to experience a safe, empowering environment to learn, create, [...]

By | December 11th, 2013|Group Coaching, Inspiration, Law of Attraction|0 Comments

The Benefits and Pitfalls of Silence for a Coach

As I reflect on the theme of silence, and its value in coaching, I’d like to make a distinction between what I call ‘sacred’ silence and the silence that is just an absence of outer noise.  In that absence of outer noise, sometimes there is a gremlin that becomes easier to hear.  The latter type of silence can be disempowering.  The good news is that there is a way to quiet the gremlins and get into sacred silence that refreshes you. When I first started to meditate, and just sit in the silence so many years ago, I noticed that my inner critical voice would take the opportunity to speak to me.  This actually made me want to move away [...]

Please Hear What I’m Not Saying

Don't be fooled by me. Don't be fooled by the face I wear for I wear a mask, a thousand masks, masks that I'm afraid to take off, and none of them is me.   Pretending is an art that's second nature with me, but don't be fooled, for God's sake don't be fooled. I give you the impression that I'm secure, that all is sunny and unruffled with me, within as well as without, that confidence is my name and coolness my game, that the water's calm and I'm in command and that I need no one, but don't believe me. My surface may seem smooth but my surface is my mask, ever-varying and ever-concealing. Beneath lies no complacence. [...]

By | October 30th, 2013|Inspiration, Spiritual Alignment|0 Comments

Receiving Your Niche

Determining a niche is perhaps one of the most perplexing and nerve-wracking things for a new coach. Some people call it choosing a niche. Many marketing gurus say that you must make a decision about this, and that it is going to be the entire foundation of your practice, so you had better get it right! That’s a lot of pressure for a new coach! And it is unnecessary, IMHO. When I began coaching, I did not know much about niches or ideal clients. I didn’t make a conscious decision about who I would be coaching. My niche actually found me, and I received these clients wholeheartedly with great joy, because the niche was so natural to me. Your ideal [...]

By | October 23rd, 2013|Business Development, Coaching, Law of Attraction|0 Comments

Marketing Your Group Coaching

How do you market group coaching? This is a big question, and can have as many answers as there are coaches.  Marketing your group depends on your ideal client, how they like to be communicated with, and what has gotten you the best results in marketing your individual coaching. Have an ideal client in mind, with a compelling challenge that they want to solve. When your marketing is focused on a certain client and a challenge that keeps them up at night, it will have a greater chance of being successful.  Here are some examples -- For example, the ideal client could be a mom of a teenager and the challenge could be how to improve communication.   Then your group [...]

By | September 11th, 2013|Business Development, Coaching, Group Coaching|0 Comments

10 Ways to Increase Your Capacity to Receive

One of the most important aspects of running your business is your own internal capacity to receive. As a business owner, you must receive income, clients, guidance, and more. Yet as a coach, your inclination is to give. You are here to bring light to the world and support others in their transformation. This is all about giving. You have been a giver all of your life. It is easy to forget about your ‘receiving muscle’. Over the years, I have done many different self-development practices to increase my internal capacity to receive, and each time I have up-leveled my inner capacity, I have reaped rewards in my business: new clients, income from unexpected sources, opportunities that just came to [...]

Gremlins in the Client Enrollment Process – Yours, Mine and Ours!

The other day I was pondering the question of why so many coaches feel hesitant in the client enrollment process.  We hear all the time about coaches not knowing what to say or do, not wanting to be ‘salesy’, not feeling smooth and easy with the process of helping clients register for coaching and realize their dreams. One of the thoughts that came to me was that the enrollment process typically involves gremlin coaching.  And many coaches do not realize this.  In coaching school, we were taught that gremlins are those critical voices that come up for us when we start to move out of our comfort zone.  Their job is to keep us safe, and keep us IN our [...]

By | October 3rd, 2012|Business Development|0 Comments